What did I steal?

Jonathan Schwartz suggests here that big media isn't clear on the relationships that the net presents. Well, duh. A lifetime of dictating to your audience doesn't prepare you for dialogue. Proving theft is exactly what having a watermark would be for. Getting everybody to be willing to state their level of ownership isn't just about protecting property either. It is also about taking responsibility for passing bad information and gossip, or spreading lies.
If your name was indelibly embedded in everything you spoke into the universe ( and what makes you think it isn't cosmicly?) you might develop descretion, if not wisdom, much faster.